Jan 2026 to present
E-commerce Tech Lead, Qusah Stores
Senior Software Engineer from Jan 2026, Tech Lead from Jun 2026 · Riyadh, remote
I lead the e-commerce engineering function I stood up from scratch: a team of four covering the storefront platform, analytics and technical due diligence on store acquisitions. Before that I led the 7-engineer team behind the ERP services, which handle 10,000+ daily transactions.
- Built the e-commerce team from zero to four, owning the hiring cycle from role definition to onboarding
- Migrated an acquired competitor storefront onto an in-house custom theme in 2 days, with zero downtime to live trading
- Traced flat sales against doubled ad spend to a paid-channel efficiency gap, not site performance, by reconciling 6 data sources
- Cut ERP API response time from 2.5s to 500ms and deploys from 2 hours to 15 minutes, at a 99.9% uptime SLA
| Measure | Before | After | To scale |
|---|---|---|---|
| ERP API response timenote 3 | 2.5s | 500ms | |
| Deploy timenote 5 | 2h | 15min | |
| Contract processingnote 5 | 10min | 2min | |
| Storefront layout shift (CLS)note 6 | 0.85 | 0.06 | |
| Storefront blocking time (TBT)note 6 | 1,170ms | 180ms | |
| Storefront largest paint (LCP)note 6 | 16s | 6s | |
| Storefront Lighthouse score, mobilenote 6 | 36 | 68 |
BeforeAfterLower is better on every row except Storefront Lighthouse score, mobile. Bars are drawn to scale within each row.