Qusah Stores
August 2025 - Present
June 2026 - PresentRemote
E-commerce Tech Lead
- Stood up the e-commerce engineering function from scratch to a cross-functional team of four (Team Lead, Frontend, Backend, UX Research), by owning the full hiring cycle from role definition and sourcing through to onboarding
- Improved mobile performance on a flagship Salla storefront, measured by Lighthouse 36 to 68, CLS down 93% (0.85 to 0.06), TBT down 85% (1,170ms to 180ms) and LCP 16s to 6s, by eliminating render-blocking assets, reserving layout space and deferring third-party scripts
- Migrated an acquired competitor storefront onto an in-house custom theme in 2 days with zero downtime to live trading, by running the technical due diligence up front and rebuilding rather than adapting the template
- Traced flat sales against doubled ad spend to a paid-channel efficiency gap rather than site performance, evidenced by reconciling 6 data sources (store reports, GA4, ad platforms, Clarity, lab and field Core Web Vitals); the resulting bilingual report and funnel, cart and checkout dashboards were adopted by leadership
January 2026 - June 2026Remote
Senior Software Engineer
- Cut API response time 80% (2.5s to 500ms) across ERP services handling 10,000+ daily transactions, by introducing Redis caching, database indexing and query optimisation
- Reduced deployment time from 2 hours to 15 minutes while holding a 99.9% uptime SLA, by migrating to AWS microservices with automated GitHub Actions CI/CD and Datadog monitoring
- Delivered internal and customer-facing ERP platforms on schedule with a 7-engineer team, by owning technical direction, code review and sprint planning
August 2025 - January 2026Remote
Full-Stack Engineer
- Cut contract processing time from 10 minutes to 2 minutes on a platform underpinning $2.1M+ of contract value in its first four months, by integrating Saudi government APIs (Wathq, Sadq) for automated validation and credit verification with asynchronous queue processing